LiveRail in the Internet social network’s latest step to produce television ads

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San Francisco: Facebook is obtaining video advertising company LiveRail in the Internet social network’s latest step to produce television ads a bigger portion of its business.

Facebook did not disclose a price for the San Francisco-based troupe, which was established in 2007 and has offices in several states.

The LiveRail’s technology automatically pairs video ads with the videos that appear on many web sites, such as the sites for Major League Baseball.

Video ads command higher prices than other shapes of online advertising such as standard advertisements. Facebook and Internet rivals like Google Inc are increasingly attempting to take hold of a slice of lucrative TV-marketing budgets as they strain to maintain quick growth.